THE ROUTER PLAYLIST

A transformative initiative to help neighbours keep in touch with each other during the COVID crisis via music. And routers.

If the 2020 confinement and curfew taught us anything, it would be that you can't lock up music. Neighbours became improvised DJ's and people transformed their balconies (or windows) into unexpected booths. 8:05 pm in the evening became the new 3:00 am. Dúo Dinámico's Resistiré used to be the opening hit to your neighbour DJ session. A little bit of reggaeton for everybody and some old-school hits for everybody else did the trick, but there was a lot of room for improvement. What if your neighbour DJ would take requests? How could Spotify come up with a solution to this problem at a time like this? By creating a new type of collaborative playlist powered by everyone's personal radio-wave-broadcasting device: the router. We encouraged neighbours to change their WiFi names to the song they wanted to be played. We developed two distinct visual directions to go along: a commercial one, bright, colourful and visual, and a educational one, in classic user guide fashion. And, somehow, it worked.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.
We created some educative assets for social media to teach people how to change their routers' names.

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